7 - Content is King: Why Investing in Video Can Elevate Your Brand

Paula Chiocchi

Published on: 07/04/2025

In this episode of the Marketing Vanguard: Leading Voices in B2B Innovation podcast, host Paula Chiocchi, CEO of Outward Media, interviews Anthony Chiaravallo, CEO and founder of Vallo Media. Anthony highlights the importance of personalized outreach, combating ad fraud, and using AI for creative development. He also stresses the value of content creation, particularly video, and leveraging intent data for better targeting.